About NOVIP

No influencers. No velvet ropes.
No fake exclusivity.
Just raw attitude, honest expression,
and designs built for the ones who move
for the music — not the camera.

Black-and-white editorial portrait of a woman seated on a leather sofa wearing a NOVIP tee.

Male model wearing minimalist streetwear in a black-and-white fashion photo.

Made for the Crowd.

Streetwear wasn't built for velvet ropes.
It was born in the smoke, sweat, and bass — far from VIP booths.

Novip started with one rule:
If the crowd doesn’t wear it, we don’t make it.

We design for the dancers, the rebels, the night creatures,
the ones who feel the music instead of posing for it.
No clout. No champagne. No bullshit.
Just the underground — on cotton.